GSM (Grams per Square Metre)
- Technical Definition
- The international standard unit measuring the areal density of woven, knitted, and non-woven textiles. Calculated as fabric mass in grams divided by surface area in square metres.
- Manufacturing Impact
- Directly dictates fabric drape, opacity, tensile burst strength, and cost. Promotional totes typically employ 140–180 GSM, retail bags utilize 220–280 GSM, whereas heavy-duty structured canvas requires 320–450+ GSM.